The Association Today

This year our Trustees set down a plan which reaffirmed our support to eligible service beneficiaries to provide entertainment and recreational opportunities to all we can reach. The plan sets out our commitment to review how we do this in an increasingly complex military charity environment, looking at our current income sources and identifying how these can be developed.

With the charity’s centenary in three years we have our sights firmly set on moving beyond this milestone whilst reaching more beneficiaries and ensuring that no-one is forgotten.

Our commitment includes our Objective, Mission, Vision and Values.

Our Objective: To act generally for the benefit of service and ex-service personnel with disabilities or who are wounded, including the organisation or provision of items or facilities for leisure and recreational activities, travel, holidays and outings.

Our Mission: To deliver high quality and safe recreational and entertainment activities to meet the needs of our beneficiaries, and to provide a caring and personal service which is fully linked in with other recovery pathways and which is underpinned by an ethos where everyone counts and is valued.

Our Vision: To be the trusted partner of choice for providing entertainment and recreation opportunities for both beneficiaries and other service charities. To position ourselves to help more individuals who we are not yet reaching. To meet the high demand for activities and events, well supported by volunteers and with a strong financial base.

Our Values: ExPECT Excellence – we seek to achieve this in everything we do. Personal – our beneficiaries are at the heart of everything we do, we know them and they know us. Empathy – we listen to, respect and understand our beneficiaries and their needs. Comradeship – veteran supporting veterans; bringing different generations, campaigns and services together. Teamwork – we work with our beneficiaries and other military charities to meet the individual’s needs.

Our specific aims are to:
  • Support every eligible beneficiary who approaches us, irrespective of service, age, rank or injury/illness.
  • Continue to support individuals whose needs are ongoing.
  • Work with the beneficiary to complement their individual recovery pathway.
  • Work with other Service Charities to meet the needs of our mutual beneficiaries.